Let’s hop into our World wide web time machine and take a trip. Nowadays we’re headed back in time to 2000 in World wide web time, that seems like one hundred years ago. Youre an Search engine optimisation expert and you want to create a book on how to get to the top of search engines what do you talk about? Meta tags are undoubtedly on the way out. Hyperlinks aid but this is cutting edge stuff not the basis of your book. So you talk about keyword density. Navigating To rank checker tool probably provides lessons you could tell your family friend. You say if you want to get ranked very for a certain term, you need to have to have that in your title and you need to have it show up towards the top of your web page, and in other parts of the web page and have your page be keyword dense for your chosen subject. And Im not talking about 1-3% keyword density 100% keyword density for a word in fact worked for some phrases.
Ahh, the memories. The days when keyword density actually mattered.
Back to late 2006. Keyword density is dead. DEAD! In reality the question comes up if its even crucial what content is truly on your webpage or if it all depends on hyperlinks.
Lets take some popular examples initial go to and variety in the word failure. The 1st outcome youll see is President George W. Bushs bio. Go ahead and appear at the page, and tell me how many times the word failure shows up on the web page. Click here buy backlinks to discover the inner workings of this enterprise. Yep zero.
To be fair, lets go back to once again, now kind in waffles. The number a single result youll see here is John Kerrys website. Go ahead and count the quantity of times you find the word waffles on that page. Best Link Building Services includes further about the inner workings of it. Certainly zero again.
So whats going on right here? The cause George Bushs and John Kerrys website are displaying up so extremely for failure and waffles is because of anchor text. For fresh information, people may check-out: high quality backlinks. (This particular tactic in fact has a name called GoogleBombing but thats for a various day.) A big quantity of sites, have hyperlinks pointing to George Bushs website with the word failure in the link.
So what ought to this tell us very first of all, cease worrying so considerably about perfectly optimizing your web site and start off worrying about what the web sites linking to you say.
Now I need to say that having the keyword you want to rank very for in your tag and possessing relevant content on that web page does absolutely support, and if youre targeting a very competitive word, then youll need to have to have relevant content on your page. Nevertheless, dont be concerned about possessing precise keyword densities for your pages theyre not assisting you, in fact they may possibly be hurting you because the search engines found out that ranking by keyword density was easily abused so now they in fact penalize sites that are regarded as overoptimized or also keyword dense. Just write naturally and leave it alone thats what the search engines want.
Instead, make confident the links pointing to your internet site tell your story and say what your site is about. Instead of hyperlinks that say click here, get links that say widgets or what ever your internet site is about.
Just before I finish here, I want to give you my favored example for Google Bombing. Go to the house web page of This time kind in French military victories and click the Im Feeling Lucky button. Nothing at all against, the French, but thats hilarious. Click on the French military defeats hyperlink for a excellent laugh..